I LOVE BRANDS
I was lucky enough to have my chosen career, marketing, become my passion. Spending the last 35 years, undertaking market research, developing products, launching and re-launching brands. Of course, I also developed and executed the associated marketing campaigns and I have loved it. One of my other passions is learning. My current focus is technology, not surprising given its impact on marketing. I absorb everything I can about how technology is changing the world of marketing, I believe, for the better.
In the first 15 years of my corporate career, I was fortunate enough to work on leading brands including Goulburn Valley, Pura Milk and Sorbent Paper Towel and Tissues in the Fast Moving Consumer Goods (FMCG) market. When opportunity knocked and I had the chance to work on Yellowglen, well what is a girl to do? Of course, I wanted to work on bubbles! Looking back the 15 years I worked in the Wine Industry were amazing. The highlight was launching Yellow in six weeks, a challenge if ever there was one.
For a complete change of pace, in 2010 I started my own business. During the past seven years, I have learned about printing processes and efficiencies. Where to source, and how to decorate promotional items. The best type of decoration for any type of clothing. I learned about signage, from the perspective of the physical production to the optimal format for a specific location. My experience has come from adopting a hands-on approach. I also experienced the challenges of running a small business, enough said.
OUR TAILORED MARKETING SOLUTIONS
The creation of Brandivine is a culmination of all of the above and the realisation that businesses require tailored solutions. I would love the opportunity to work with you to build a remarkable brand that has the potential to increase your wealth.