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Musings of a brand whisperer

  • I recently read a Common Sense Events post. It said, "People who want you to win, will help you. Remember that." Simple right? It sparked two thoughts. One was...and people who don't want you to win will stand by passively [...]

  • I wrote a blog post on the power of pausing in what seems like a lifetime ago. Pausing to make time to reflect on where you've been, where you are and where you want to be. This month I took [...]

  • I'd known it was coming, so I was sort of prepared. After 23 years and three moves my washer/dryer combo died. I had been secretly waiting for the day that I could replace it. When I renovated all my kitchen [...]

  • For most of my corporate career, I ran when I heard the word "networking". It conjured up images of people selling at each other. I didn't want to sell to anyone. I was a marketer after all. Earlier this year [...]

  • One of the commitments that I made when I returned from Hawaii was to take a break at least once per quarter. So last week, the Frenchman and I wagged school and went to Sydney for five days to play [...]

  • Last Friday morning, I was wandering through the South Melbourne market. I had a networking event to go to, so I was dressed a little more formally. I'm guessing I stood out amongst the early morning shoppers. Along for a [...]

  • Over the Christmas break I found myself waiting in a queue for 40 minutes. For a croissant. Launched in 2012 the Lune Croissanterie makes melt in your mouth croissants. I have no patience for queuing. So I roped in a [...]

  • Normally I don't answer calls from unknown numbers. Prior to Christmas, feeling spontaneous I did. The lady on the other end of the phone referred to an email I had received. I didn't recall it. She went on to tell [...]

  • I'm not a big fan of shopping when I'm home. On holidays it's a different story. The luxury of time to wander in and out of shops without "having" to shop makes for a delightful adventure. I particularly love shopping [...]

  • As brands strive for differentiation, relevance, and growth, a clear brand purpose can help to successfully engage with critical stakeholders. Brand purpose describes what a brand wants to change in the world and the role it plays to achieve that [...]

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