Recently I met with a potential client. He was interested in working with me on his marketing. He is launching a new brand in an industry that is quite foreign to me, just the thing that gets me excited. As our discussion progressed, he mentioned a friend of his who had told him that branding […]
As brands strive for differentiation, relevance, and growth, a clear purpose brought to life in compelling ways can be the difference between successfully engaging with critical stakeholders or merely being part of the competitive noise. Brand purpose describes what a brand wants to change in the world and the role the brand envisions itself playing […]
Imagine a valuable client giving you a glowing testimonial that reflects positively on your business. You know it will enhance your reputation. In the age of social media, testimonials have become more valuable, they are an independent evaluation of your business.Consider the power of sites like TripAdvisor, Zomato or even Air BnB. NEVER UNDERESTIMATE THE […]
PAUSE, REVIEW AND THEN TAKE ACTION You may remember a couple of weeks ago I shared a piece on Interbrand and Brand Valuations? At the end of that post, I sent you to a link that you could use to download the Brandivine Design Brief Workbook which didn’t work. So I PAUSED and worked on […]