Melbourne Brand Builder

Day 4 of 30

Late post today, have been busy playing home handy person. Apart from the satisfaction of getting some jobs done, I have realised that one of the things standing in my way has been my ATTITUDE. I had been online trying to find a black tray to corral the bits and pieces on the coffee table. […]

Read More

Brand strategy consulting in Melbourne

Day 3 of 30

This book has been staring at me from the top of the pile since I unpacked. I am vexed about referencing it. I am not sure why, it is a career that I fell into well over 30 years ago and I have been lucky enough to love it. I am going to share it, […]

Read More

39

Day 2 of my 30

There is an eerie silence in the inner North of Melbourne. It is broken by the occasional car and music drifting in from one of the neighbours. Having just moved in again, I have no idea who they are. Something to be rectified soon. I am halfway through The Alchemist and it strikes me that […]

Read More

Nike

THE ONE THING SUCCESSFUL BUSINESSES HAVE.

As brands strive for differentiation, relevance, and growth, a clear purpose brought to life in compelling ways can be the difference between successfully engaging with critical stakeholders or merely being part of the competitive noise. Brand purpose describes what a brand wants to change in the world and the role the brand envisions itself playing […]

Read More

Power Bank

REWARD YOUR CUSTOMERS, WHEN THEY DELIGHT YOU!

Imagine a valuable client giving you a glowing testimonial that reflects positively on your business. You know it will enhance your reputation. In the age of social media, testimonials have become more valuable, they are an independent evaluation of your business.Consider the power of sites like TripAdvisor, Zomato or even Air BnB. NEVER UNDERESTIMATE THE […]

Read More

Brand building strategies In Melbourne

THE VALUE OF PAUSING

PAUSE, REVIEW AND THEN TAKE ACTION You may remember a couple of weeks ago I shared a piece on Interbrand and Brand Valuations? At the end of that post, I sent you to a link that you could use to download the Brandivine Design Brief Workbook which didn’t work. So I PAUSED and worked on […]

Read More