Marketing with Litsa Barberoglou

I LOVE BRANDS

I have spent over 35 years doing what I love. Building brands that better meet consumer needs.

In my experience, the most valuable outcomes commence with clear objectives and strategy.  Once in place, the plan is created and execution begins. Building valuable brands requires time and investment. 

In my corporate career, I was fortunate enough to work on leading brands in the Fast Moving Consumer Goods (FMCG) market including Goulburn Valley, Pura Milk, and Sorbent Paper Towel and Tissues.  When opportunity knocked and I had the chance to work on Yellowglen, I jumped at the opportunity.   The highlight was launching Yellow in six weeks, a challenge if ever there was one.

Working on Yellowglen taught me about brand valuations and how they can be leveraged. Now I apply my experience and skills helping entrepreneurs leverage their brands as appreciating assets on their balance sheet.

Brandivine is a culmination of all of the above and the knowledge that businesses require tailored solutions.