Marketing with Litsa Barberoglou

I LOVE BRANDS

I have spent over 35 years doing what I love. Building brands that better meet consumer needs.

In my experience, the most valuable outcomes commence with clear marketing objectives and strategy.  Once in place, the plan is created and execution begins. Building valuable brands requires time and investment. 

In my corporate career, I was fortunate enough to work on leading brands in the Fast Moving Consumer Goods (FMCG) market including Goulburn Valley, Pura Milk, and Sorbent Paper Towel and Tissues.  When the opportunity to work on Yellowglen presented itself, I jumped on it.    The highlight was launching Yellow in six weeks, and being awarded Best New Sparkling Wine Brand of the Year by the LMA. 

Working on Yellowglen taught me about brand valuations and how they can be leveraged. Now I apply my experience and skills helping entrepreneurs leverage their brands as appreciating assets on their balance sheet.

Brandivine is a culmination of all of the above and the knowledge that businesses require tailored solutions.