The power of a brand comes from consistently delivering on your promise to your customer, in every interaction they have with your brand, no matter where it is.
To be able to deliver on this, the first thing that must be crystal clear is your brand essence or purpose. What is the higher purpose that your brand delivers to your stakeholders? It is much more than a simple exchange of goods or services for cash, it is the promise (with your hand on your heart) that you make to your stakeholders. That is how seriously you should take this.
When it came to putting pen to paper and committing to what I wanted Brandivine to deliver to my clients, I was dreading it, so I gave myself a 90 minute time limit to do a brain dump. For me, this takes the pressure off my need for everything to be perfect and as a result everything seems to flow more easily.
What I can tell you is that by following this process, I have identified the Brandivine higher purpose. It came to me very naturally, always a sign that you are on the right track. The Brandivine Brand Purpose is to ensure that “Regardless of size all business owners have the resources to build a remarkable brand and consequently improve the financial outcomes of their business”.
This workbook will walk you through the same process and help you build your “REMARKABLE” brand.