Your customers make a decision to engage with you based on your brand. In some circumstances your brand is also your business name, in others you may have several brands under your business name. A “REMARKABLE” brand can add value (as an asset) to your balance sheet, just like capital expenditure. If your brand is clearly defined and well managed it can, over time, become an appreciating asset unlike capital expenditure which depreciates over time.
“All it means is that someone decides that you are worth talking about, that you are worth making a remark about. And it is not up to you. It is up to them. So, if people choose to talk about you, then the word spreads. And if the word spreads, you don’t need to buy Super Bowl ads and billboards and bus shelter ads, because humans are telling other humans. Now, what we need to do to become remarkable is do this work that is yes, good enough, that yes, meets spec, that yes, is important—but is also worth talking about in the way that person wants to talk.“
The question is do you have a “remarkable” brand or simply a business name and logo? There is a vast difference between the two, complete the Brand Audit below and see how far you have progressed on your journey to creating a “remarkable” brand. Sim