NEVER UNDERESTIMATE THE POWER OF A GREAT TESTIMONIAL
By Andrew Griffiths,
It’s easy to dismiss testimonials as a little old school, but in reality, they are very powerful tools that can increase a business’s credibility in extraordinary ways. In my opinion, they are more important than ever, and many businesses don’t even bother to collect them. Read More
3 REASONS WHY TESTIMONIALS ARE SO POWERFUL
By Colin Noonan
Smart marketers know that the most persuasive sales messages don’t come from a sales rep or a business owner…they come from other satisfied customers. Read More
20 IMPACTFUL STATISTICS ABOUT USING TESTIMONIALS IN MARKETING
By Kelsey Taber
It’s no secret that the social proof generated through testimonials helps your brand promote credibility. But in case you needed some more reasons to add testimonials into your marketing campaigns, we’ve laid out a few below. Read More
| 76% | Recall the name advertised on the promotional product |
| 55% | Keep the item for more than one year |
| 52% | Say their impression of a company is more positive after receiving a promotional product |
| 52% | Do business with a company after receiving a promotional product |
| 50% | Nearly half use the item daily |
Source: Australasian Promotional Products Association
