Imagine a valuable client giving you a glowing testimonial that reflects positively on your business. You know it will enhance your reputation. In the age of social media, testimonials have become more valuable, they are an independent evaluation of your business.Consider the power of sites like TripAdvisor, Zomato or even Air BnB.
NEVER UNDERESTIMATE THE POWER OF A GREAT TESTIMONIAL
By Andrew Griffiths, Serial entrepreneur and author
It’s easy to dismiss testimonials as a little old school, but in reality, they are very powerful tools that can increase a business’s credibility in extraordinary ways. In my opinion, they are more important than ever, and many businesses don’t even bother to collect them.
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3 REASONS WHY TESTIMONIALS ARE SO POWERFUL
By Colin Noonan
Smart marketers know that the most persuasive sales messages don’t come from a sales rep or a business owner…they come from other satisfied customers.
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20 IMPACTFUL STATISTICS ABOUT USING TESTIMONIALS IN MARKETING
By Kelsey Taber
It’s no secret that the social proof generated through testimonials helps your brand promote credibility. But in case you needed some more reasons to add testimonials into your marketing campaigns, we’ve laid out a few below. Read More
Now imagine how pleased your client is that having provided that testimonial they are surprised by a gift. Recognition that you value their custom. Each time your customer uses your gift, it is a reminder of a positive connection between the two of you. A practical gift, creates positive reinforcement for your business, every time they use it.